The attention span these days is very very short, when it comes to the Internet you have no more than 8 seconds from the point a person visits your Website to them either finding what they are looking for or disappearing forever never to come back again. Literally you have one chance to make a good impression online because Website visitors have an enormous amount of Websites to choose from and tons of content to dig through.

One of the best things you can do is to help visitors navigate your Website by making it very intuitive for the particular audience you are servicing. Don’t bury your content on pages that have no meaning or put flash animation or other aesthetics that can actually take away from having an effective Website.

Remember the key objective is not just to have a pretty Website. The key objective is to serve your customer. I know plenty of terrible looking Websites that make tons of sales and I know plenty of stunningly looking Websites that gets no traffic to it. Bottom line is online just like offline you have to have a purpose for your Website and your site should be catering to your audience giving them exactly what they are looking for.

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